Writer, editor,
destroyer of buzzwords.
Portland, Oregon
I'm a writer at ReadWriteWeb.
I also co-host The Dock Podcast and write for Burning Man.
I've been writing stories ever since I was little. I always liked to draw the pictures, too. Since my parents brought home their first Mac, I've had a thing for computers. So far, I've managed to keep up with all those things.
I'm working on my craft. I haven't quite figured out my message or my language yet, but I'm having fun experimenting.
I was born and raised in Atlanta, GA, where I learned the importance of the civic freedom to disagree. I graduated from Brown University in 2009, completing an independent concentration in Music & Mind. That taught me how to read, write, and listen, and it showed me the awesome responsibility held by those who control the discourse.
Afterthoughts. Jon's professional weblog.
The Dock Podcast: Discussing workflows and playflows for all kinds of people
Think emojis are fun? Now you can send messages that move. A new iPhone app called MyFaceWhen makes it fast and easy to record and send video in the form of animated GIFs attached to text messages.
We've had multimedia messages (MMS) for years, and we're used to static images showing up alongside text messages. Most phones can handle audio and video recordings, too. But those take a long time to send and receive, and they require the recipient to click 'play' to see the message.
Spicing up a text message with an animated GIF is way better, and MyFaceWhen makes it incredibly easy. Wave hello, smile or spin around in circles, and instead of text, a still photo or a poop emoji, your friend will instantly see your animated greeting playing in loop, like a cartoon.
If you can get over the app's name and somewhat offputting icon, MyFaceWhen is phenomenally easy to use. It launches surprisingly fast, which is crucial if you're trying to record something spontaneously. It launches straight to the camera in video mode, and a big "Record" button sits in the center of the screen. You can flip between the front and back camera as usual.
Record your video and then tap the center of the screen again. You'll see the preview as a video. If you like it, hit the big yellow "SAVE" button, and the app will convert the video into a small GIF in seconds. Then it takes you to a grid view of all the GIFs you've recorded, with the new one shown first. In a couple taps, you can copy it to your clipboard. When you copy it, it even gives you a handy button to switch over to the Messages app. All you have to do is paste a GIF into a text message and send it. Recipients with iPhones and many (but not all) other smartphones will see it pop up in a familiar chat bubble with the animation looping away.
Whether it's hilarious pet antics or just you waving hello, communication by animated GIF makes everybody involved feel warm and fuzzy. If you're in a situation where you need to send video quickly - a sporting event, a momentous occasion, a protest in the streets - GIFs will upload much faster than video files.
And you don't have to send your GIFs via text or iMessage. Since they're copied to the clipboard, you can send them as email or any other GIF-friendly way.
The GIFs produced by MyFaceWhen are quite small and highly compressed, but this is an advantage. They're big enough to get the point across but small enough to send quickly without eating up your data plan.
Other animated GIF apps, like Gifture, go after the Instagram vibe. They let users apply filters, be artsy and share to the Web and social networks. MyFaceWhen is more personal. It expands the range of emotions you can express in an iMessage conversation.
The app is free on the App Store, so it's definitely worth a try.
Today's theme is the funny-looking future. Humans have been dreaming of the era of air and space flight for a long time. But now that we're here, it turns out the future isn't always as romantic as we expected it to be.
Look at how ugly some of our best inventions are.
The U.S. military demonstrated a totally goofy hovering person-platform in 1955.
Here's video of the new Chinese J-20 Mighty Dragon fighter jet, which looks like those silverfish you find crawling in your bathtub.
In fact, here's a huge photo album of weird-looking planes.
Someone posted a YouTube video of what appears to be an armed Predator drone flying around over populated areas of Illinois. "That's an odd little plane," the cameraman says.
The space shuttle Discovery has been powered down for the last time. We love the shuttle for what it accomplished, but let's admit it: It wasn't the sleekest spaceship you can imagine.
For that matter, the spacecraft that landed on the moon was one of the strangest-looking things people have ever made!
Image via Edwin Verin / Shutterstock.com.
Past entries from Read/Write Daily
Facebook goes public Friday. It could be worth well over $100 billion dollars. Want to get a piece of that? It's going to be very tricky for mere mortals to get Facebook stock in the IPO. If you want shares, here's what you have to do.
Basically, if you want Facebook IPO shares, you have to be rich and powerful in order to be taken seriously.
Is Facebook A Good Investment?
"Long, long term, this could turn out to be a very good investment," Kupferberg says. "Do you see people not using it anytime soon?"
Kupferberg says that his firm's model thinks that Facebook is still reasonably valued around $40 per share. But in the very short term, it will be almost impossible for most people to get a piece of Facebook's IPO, and those who do will pay a high price for it. We're not investment counselors at ReadWriteWeb, but if you really want a piece of the Facebook action and didn't buy one on the private market five years ago, it seems like it couldn't hurt to wait a little while for the hype to burn off.
Disclosure: Peter Kupferberg is Jon Mitchell's uncle.
Lead image via Shutterstock
If the Facebook IPO and Pinterest's $1.5 billion valuation mean anything, it's that social media have become business as usual. Everybody's full of social media advice and best practices these days. For today's Big Question, we asked the savvy RWW readers to share their tips.
If you could give someone one piece of advice about social media, what would it be?
We asked and culled your responses from Facebook, Google+ and Twitter and now we're presenting them back to you with Storify. If you have additional responses, please leave them in the comments.
Today, Robyn and Jon were joined by the newest member of the ReadWriteWeb team, Taylor Hatmaker! The topic was games, specifically vast, immersive, whole-world adventures like Minecraft and the new Diablo III. Both Robyn and Taylor are accomplished gamers, and Jon is not, but he pretended to know what he was talking about.
Here are links to the posts and topics we talked about:
We hang out at 11:00 a.m. Pacific on Thursdays, and you're welcome to join us or just watch live. (Here's the time for every time zone.) Make sure to follow +ReadWriteWeb on Google+ if you want to watch or participate. We'd love to have you!
Today's theme is star power. We Earthlings think we're pretty powerful. Sometimes it's healthy to look around the galaxy (or at other nearby galaxies) and remember that we're just riding the waves of vastly more powerful forces.
Let's hope our own star stays calm for the time being.
Astronomers have recently observed superflares on sun-like stars, more than a million times more powerful than the ones our Sun spits out.
Here's video of an intense solar flare our Sun shot at us today.
In just three days, the Sun will be eclipsed by the moon, and the west coast of the U.S. will have a great view.
Our solar system must be special. It might be harboring whole planets we still haven't discovered.
But in the grand scheme of things, we're still a speck. The most powerful black holes can shut down nearby star formation before solar systems even get a chance to develop.
We're luckier than we realize. Look what happens when galaxies eat each other.
Image via Shutterstock.
Whenever a new Web trend comes along, there are people who ask, "What is the point of this?" If millions of people are using something, there has to be a reason. In our What Is the Point of... series, we'll explain it to you.
This week, we're asking, What is the point of #hashtags?
The hashtag was invented as a label for groups and topics in IRC chat. By adding the '#' sign before a string of text, users made that string easy to find in a search. But the hashtag went mainstream thanks to Twitter.
In 2007, as Twitter was just picking up steam, Chris Messina - an open-source software champion currently at Google - tweeted what is believed to be the original proposal that Twitter users adopt hashtags as well.
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina™ (@chrismessina) August 23, 2007
Related: The First Hashtag Ever Tweeted on Twitter - They Sure Have Come a Long Way
It caught on. For a long time, it was just a hack; hashtags were simply plain text in a tweet that could show up easily in search. Twitter's early-adopter crowd used hashtags like "#barcamp" (for BarCamp open-source conferences) or "#sxsw" (for South by Southwest) to filter their messages. Nate Ritter's #sandiegofire hashtag became one of the first news topics to go viral during the October 2007 California wildfires.
By July 2009, Twitter had realized what an ingenious trick its users had invented, so it began to turn hashtags into links. When a Twitter user clicks on a hashtag, it goes to the stream of tweets containing that hashtag. You can also find hashtags using search. This is how you find things on Twitter by topic.
Related: How To #FollowFriday
In 2010, Twitter introduced Trending Topics, so Twitter users could see what the world was talking about right this minute. Hashtags that became popular quickly would shoot to the top.
Then something terrible happened.
Trending topics became completely full of stupid. As Twitter's user base climbed into the hundreds of millions, the kinds of hashtags that won out were quite unlike the newsworthy or conference-centered ones that early adopters used. A trending hashtag in the past year or two was more likely to be something like "#ThingsISed2UrMamaLastNight" or "#ReplaceMovieTitlesWithPoop."
But it's getting better. As Twitter turns its new Discover section into its business, it has begun to do much more diligent filtering of trending topics, as well as better localization of the topics it shows to you. So hashtags are becoming useful for finding out what's going on.
Joke hashtags can be fun when they're popular, but remember that a hashtag is a search. They're meant to label a topic or filter a conversation. In some Twitter apps, you can mute a hashtag to avoid seeing chatter you don't want to see. So for instance, if you hate when people live-tweet sports games, you could mute #sports, so you wouldn't have to see tweets containing that tag.
The problem is, everyone would have to include #sports in their sports tweets for that to work. If you're tweeting a lot about a topic, you should probably include a good, general hashtag. That way, your followers can mute it if they don't care, or they can explore it if they do.
(And if I may include a personal plea: PLEASE tag your sports tweets with #sports.)
Lead image via Shutterstock.
Surprise! Google has completely transformed the way search works again. But this time, it's a kind of search that would have made the old Google proud. Today, starting with U.S., English-language users, Google unveils the Knowledge Graph. Search now looks at the words of your query and identifies the things in it. You're not just searching the Web anymore. You're searching the world.
Most of Google users' queries are ambiguous. In the old Google, when you searched for "kings," Google didn't know whether you meant actual monarchs, the hockey team, the basketball team or the TV series, so it did its best to show you Web results for all of them.
In the new Google, with the Knowledge Graph online, a new box will come up. You'll still get the Google results you're used to, including the box scores for the team Google thinks you're looking for, but on the right side, a box called "See results about" will show brief descriptions for the Los Angeles Kings, the Sacramento Kings, and the TV series, Kings. If you need to clarify, click the one you're looking for, and Google will refine your search query for you.
When Google knows which thing you're asking about, this box becomes a resource in itself. It will fill in a brief description, likely culled from Wikipedia, and it will list a few key facts specific to the thing in question.
For example, it will show you when a person was born, when they died, where they went to college and so forth. But if you search for a roller coaster, it might tell you how many Gs you'll feel, what its longest drop is and who designed it. If it's a band, you'll see upcoming shows and the latest album releases. Oftentimes, all the information you need will be present right on the search page.
The box also shows related concepts underneath. So if you searched for Frank Lloyd Wright, you'll see links to his projects, too, as well as other famous architects. You can keep browsing through these related topics all day long.
If Google gets something wrong, you can report a problem right from the box. It will monitor corrections and correct its database, and it will generate a report for its outside data sources like Wikipedia.
The Knowledge Graph brings to bear some technology Google has been working on for a while. In particular, it leans on its acquisition of Freebase in 2010. Freebase is a structured database of semantic information. It maps synonyms to help Google understand the meaning of words. It also incorporates other "gigantic, messy, redundant datasets" like Wikipedia, the World CIA Factbook, and Google Books. Some of it is freely available and some of it is licensed.
Google won't comment on the exact mix of sources (or the business deals involved), but Director of Product Management Johanna Wright says that "comprehensiveness is the goal." So far, that amounts to 500 million people, places and things and 3.5 billion defining attributes and connections.
As Google Fellow Ben Gomes told ReadWriteWeb in February, Google is going down the path of "understanding the relationships between things." By identifying the things in your query, Google can now provide you with all kinds of information about them, instead of just stacking up Web links.
For the next phase of search, there's a race on to see who can bridge the gap between the vague queries of the user - i.e. words - and the things they represent. Lately, Microsoft has been talking up its "entity engine," internally called Satori. With the new Bing, which began to roll out last week, Satori is a crucial component, identifying the things in a query and describing them in a new box called Snapshot. But Snapshot hasn't launched yet. Google got there first.
Google-watchers will recall that Google has already radically changed its search this year. In January, it unveiled Search, plus Your World, its way of integrating personalized results into search using Google+. It was a controversial move, but at least you could turn it off.
It's worth noting that Google didn't mention Google+ or Search, plus Your World at all when it showed me the new Knowledge Graph features. In the slides, the toggle switch between "search" and "your world" weren't even there, as though the user had disabled personalized search in his preferences.
When I asked about it, Wright only said that "there really are not many changes to Search, plus Your World for now." When you search for a person, the Knowledge Graph will identify Google+ profiles as that person, but that's it. Today's launch is not about Google+. It's about Google. Remember Google? "Organizing the world's information?" If the Knowledge Graph is any indication, that Google is back.
As the Knowledge Graph grows up, Google wants to be able to answer complicated questions. Where can I find an amusement park with a vegetarian restaurant nearby? What is the coldest lake in the world in July? Now that Google recognizes the things in the query, it will be able to return answers, not just pages.
This is a big change. You'll see Knowledge Graph features in your searches about as often as you see Google Maps. It affects more queries than the entire launch of Universal Search did back in 2007, when Google added images, videos, news and books to its results.
Starting today, the Knowledge Graph is coming to English-language U.S. users on desktop, mobile and tablet searches from the browser. The native Google Search apps are coming soon, as are more countries and languages.
Lead image via Shutterstock
Today's theme is improving on life. Nature did a pretty good job of engineering some hardy life forms. But now we're able to tinker with life ourselves.
We're further along than you might think.
Researchers have lifted the lid on turtle evolution, a perfect demonstration that technology is natural.
But now we have our own genetic ideas. We're able to triple the physical endurance of mice in the lab.
This paper shows that high-resolution prosthetic human eyes are possible!
Here are slightly and greatly more accessible articles about these bionic eyes.
We've also developed low-cost artificial leaves that perform photosynthesis, a leap forward for sustainable energy.
This is as much a work of art as science, but check out this video of "FaceForward," a robotic face sculpture shown last year at Burning Man.
Image via Shutterstock.
The killer app for the social Web is the one that will filter the signal from the noise. In the Facebook age, even casual Web users hold tons of conversations at once. Engagio, the conversation discovery company, pulls them all into one place. It also leads you into new ones. And with a new dashboard view released today, it lets you click one button to figure out what's actually going on in all these conversations.
Engagio's dashboard breaks out articles, sites and other links from all your social networks into separate panels, and lets you reply, share and like straight from there. But the best part of this section is the "context" button.
The button doesn't really have a halo, but it should. It puts an end to that feeling that you're seeing a snippet of something that's relevant to you, but you don't know what it is. If a message part of a larger conversation, click "context," and the whole message expands. This is a great way to discover things that are interesting to people in your networks.
Inbox
Engagio's original component is its inbox. As of today's update, you can now add unlimited, multiple accounts for all of your connected services. Those include the usual social networks, Facebook, Twitter, Google+, LinkedIn and Foursquare. It also follows conversations centered around blogs, connecting with Tumblr and Disqus, as well as with Hacker News, a popular news aggregator for people in the tech industry. It also connects to your Google contacts, so you can track those email conversations.
There's also a new Chrome extension for Gmail users, which brings some of Engagio's powers into the inbox where millions of people already live. It gets people used to the idea of an inbox for all conversations.
Contacts
The final key component is the contacts section. You can use Engagio for what Mougayar calls a "deep follow," identifying friends from various networks and following their conversations, not just your conversations with each other. By inviting users to connect on Engagio, you're saying, "I like your stuff. Will you join Engagio, so I can see more of where you hang out online?"
This is a fairly intimate connection, as social media connections go, and Engagio is great about handling that. You can follow strangers or friends, but you don't have to reveal personal contact info until later. For example, revealing email addresses to one another is a sort of Engagio right of passage. For those Internet friends who seem to be constant sources of new and amazing things, Engagio provides a way to open up each other's worlds.
Correction: The last paragraph originally stated, "You have to deliberately connect to someone and reveal your email address to them in order to be able to watch each other," which was a slight misunderstanding of the feature.
Today's theme is do it yourself. You know that saying, "If you want something done right... " Well, sometimes the status quo won't bring the future fast enough, so fired-up people have to do it themselves.
Even if that means building space stations.
As U.S. government support for its space program wanes, NASA is making legal room for entrepreneurs who want to take over.
These new private space companies are teaming up to build whole space stations.
The European Space Agency is looking for asteroids and other "space hazards," and amateur astronomers have volunteered their help.
On the Web, companies want to serve us our future by monetizing our information. Maybe we'd have a better future if we became our own platforms.
What happens if we don't do it ourselves? We lose control. We get driven around by robots...
... and we have to watch out for zombie drones.
Image via Shutterstock.
Facebook's Friday-morning IPO will be priced between $34 and $38 per share, according to AllThingsD's sources. That puts the overall valuation up to $104 billion. Last week, Bloomberg reported that the Facebook investor roadshow was generating "lackluster interest," but that doesn't seem to be the case as the IPO gets closer.
Indeed, the very same morning, Reuters reported that the Facebook IPO was "already oversubscribed." Apple co-founder Steve Wozniak says he would buy Facebook shares at any price. But many investors and analysts remain skeptical, pointing to Facebook's recently weak revenue and inability to monetize mobile access, which its users increasingly prefer.
Last month, from Facebook's paperwork related to its acquisition of Instagram, analysts expected a lower price of around $31 per share. Despite negative news about Facebook's inability to capture mobile revenue, expectations have risen since then. Last week, Facebook announced App Center, a way to promote mobile apps for all major platforms, which could be a strong new source of revenue.
The intense interest in Facebook's IPO is driving the industry into a frenzy, but the truth is that there really isn't a precedent for this. Facebook will be a new kind of public company. We'll just have to see how the market handles it.
The official pricing will be announced Thursday, and Facebook will be listed as "FB" on the Nasdaq Friday morning.
UPDATE 3:22 PM: Is this for real? Well, she disappeared as soon as this article was posted, so what do you think? What goes on in Apple's app testing lab? Just ask Dive Apple. She may be a cat. She lives in San Francisco. She takes lots of photos of Apple products. And her Facebook posts are publicly visible were publicly visible (until we outed her). Let's take a look at what she has to say.
Is Dive Apple Legit?
We were introduced to Dive by a reputable developer, whose identity we will protect. The developer discovered this account through unusual activity on an upcoming iOS app while it was in review by Apple. It wasn't released yet, but here was Facebook user Dive Apple trying it out, mostly by taking pictures of Apple hardware.
Why is Dive Apple's profile public? That's a reasonable question. The account has eight friends, and they all have various levels of account privacy. To rigorously test the Facebook components of apps, Apple would have to try out all the various privacy levels. There's nothing too juicy here, but unreleased apps are definitely represented, as well as photos and videos of a few square feet of an Apple office.
UPDATE 4:57 PM: After reading this post, another app developer emailed ReadWriteWeb with more confirmation:
"I read your article about Dive Apple. I can confirm that 'she?' was one of the very first users of our app when we first submitted it to Apple. When we first soft-launched, we did some research on anyone signing up in Cupertino and we uncovered the same things you did. A lot of photo posts and Apple gear, including a few shots of Apple branded mugs and things not generally found on a regular fanboy's desk."
Dive Is Almost 4 Years Old
Dive was born in 2008, and the first thing she did on Facebook was test Naked Touch, which is apparently some kind of touch drawing app.
Dive Apple and Friends
Dive's friends are mostly animals (or Mon Calamari, an alien species from Star Wars), and most of them have "Dive" in their names. That makes sense for accounts designed for diving into apps and testing all the little Facebook-related bells and whistles. The various Dives all have different levels of Facebook privacy. Dive Apple is the least shy.
Hanging Out in Cupertino
Dive lives in San Francisco, but she spends a fair amount of time a 45-minute drive south in Cupertino. Her favorite place is the Duke of Edinburgh Pub and Restaurant, conveniently located between areas of Apple's main campus.
The Duke has pretty solid Yelp reviews, and it's located smack-dab in the middle of the techie part of Cupertino. After an Apple employee famously left an iPhone 4 prototype in a bar, The Wall Street Journal's MarketWatch called The Duke a "likely candidate" as a place to happen upon the next Apple lost-and-found prize.
Dive Loves Apple Stuff
Dive spends most of her days testing apps with names like Telefir Login and Zliq. Many of the apps on her Timeline don't appear in the App Store. Maybe they've been rejected; maybe they just aren't out yet.
Dive takes tons of pictures of her desk, which is covered with Apple hardware. There are iPads still in boxes, iPhones and iPods littered among the Magic Mice, and one tantalizing shot of an iMac with a sticky note and a sheet of paper visible.
The page is clearly an app review checklist. The header is hard to make out, but it seems to say "App Review Checklist." It's easier to make out the text at the bottom: "...storing an app from complete, make sure to claim the app back," it says. The last visible line reads "...complete until sonar is sent."
There's also a shot that shows Dive's suspiciously human (and male?) legs.
Dive frequently posts little snippets of video from various apps, but they don't give anything away. They're not embeddable either, but here's a post you can view on Facebook. (UPDATE 3:22 PM: Now that the account is gone, the video is gone, too.)
Dive doesn't leak any top-secret Apple devices. But she does test lots of apps, even ones that don't officially exist yet, so her feed is fun to watch. Even though it's mostly keyboard pics, Dive's Timeline offers some rare insights into Apple's app testing process.
You can could once find her at facebook.com/dive3452. Here's Bing's cached version.
Last year, British researchers swabbed 390 cell phones and analyzed what they picked up. Know what they found? One in six phones has poop on it. Four out of five are contaminated by some kind of bacteria. Sure, we all like to make our own calls while answering Mother Nature's, but that's just gross. Here’s a surefire way to avoid a crappy user experience on your smartphone or other mobile device.
Step 1. Wash Your Phone (Carefully!)
Here are the only Apple-approved instructions for cleaning an iPhone. They seem like good advice for any mobile device user. Don't do anything else. It will void your warranty. If you use water, do it carefully, and keep the wetness away from all openings. Don't use any kind of chemical. If your mobile is already contaminated, you'll just have to live with it.
Before you even walk into that bathroom, decide which hand is for the mobile and which is for wiping. If your device hand touches anything nasty, it's out of play. So make a choice and stick with it.
Hopefully you don't need instructions for this part other than a reminder to keep your device hand well away from the drop zone, as it were.
This is the most delicate part of the procedure. When you're ready to rejoin polite society, you can restore your device to your pocket - but you must do so one-handed, taking care to avoid contact with potentially soiled items and surfaces. Once your device is securely stowed, you may wipe, stand and flush.
I'm embarrassed to feel it necessary to include this step, but once you have evacuated, and before you touch your mobile device again, wash your hands thoroughly with soap and warm water.
After researching this topic, I don't think I'll ever again feel comfortable borrowing someone's phone unless we all promise to follow this protocol. I promise. Do you?
Please leave your promise in the comments.
Today's theme is missing pieces. We fancy ourselves to be a pretty smart species. But when you get down to the fundamentals, we don't understand the world very well at all.
We don't even know how to behave on our first date with a robot.
Our popular culture is obsessed with the Mayan "apocalypse" this year, but archaeologists have proven (again) that we have no idea what that ancient calendar actually says.
We're on the verge of building robot sex companions, but we don't know how to treat them.
As for the people who are alive, we don't know how our minds arise from our brains.
We don't understand where life came from, but a new mathematical approach might explain it.
Are particles particles? Are they waves? Is there a difference? We don't know yet.
And of course, there's still that mystery of the proportions of the entire universe.
Image via Shutterstock.
Today's theme is the new mission. We're exploring space today for very different reasons than we were 50 years ago. We need whole new institutions - not just new technologies - to do it.
What has changed, and what has stayed the same?
The TDRS-4 satellite was only designed for a 10-year mission. Now it's being retired after 23 years of service.
The International Space Station has raised its orbit in order to perform maintenance before the private SpaceX Dragon capsule arrives.
SpaceX has a new launch date of May 19. Here's NASA's statement about the exciting milestone.
Meanwhile, SpaceX has passed NASA's test of its crew cabin.
Here's a gorgeous video of the Northern Lights from orbit to remind us of the magic of why we go up there.
Image via Shutterstock.
Whenever a trendy app comes along, there are people who ask, “What is the point of this?” If millions of people are using something, there has to be a reason. In our What Is the Point of... series, we’ll explain it to you.
This week, we're asking, What is the point of StumbleUpon?
Did you know StumbleUpon was 10 years old? It's true. It has been learning about the interests of idle geeks since the early days of the Web. It has grown up into a massively influential application available on all kinds of devices. And it's entering a new era as co-founder and CEO Garret Camp steps down.
What is this thing? Should you be using it? That's up to you. Do you like fun? If you enjoy fun, you might enjoy StumbleUpon.
Better Than Television, But Just As Easy
StumbleUpon is for those times you just want the Internet to show you things. You don't want to search, you don't want to browse, you just want wonderful things to appear. Or maybe you feel like you're in a rut, just hitting the same old sites over and over. If you can manage to type in "stumbleupon.com" and hit Enter, you've already accomplished the hard part.
Or, if you're really chilled out and not even at your desktop, you can use StumbleUpon's mobile apps for iPhone, iPad, Android, Nook and Kindle Fire. Once you have an account, StumbleUpon can bring delightful things to whatever device you're using.
Now that you're in, just start stumbling. Click the "Stumble" button and StumbleUpon will show you something new. Like it? Thumbs up. Don't like it? Thumbs down. That's all there is to it. Thumbs up means "I want to see more stuff like this on StumbleUpon." Thumbs down means you don't.
You can also help it along by adding interests. StumbleUpon is bursting at the seams with topics, and you can add as many as you want to your profile so it knows what you're interested in. But the most important thing is to spend a good amount of time thumbs-upping and thumbs-downing things. That's how it gets to know you.
A Magic Carpet Ride for Your Brain
You can stumble for anything, or you can filter your stumbles by one of your topics. Recently, StumbleUpon has added some features to help you stumble a bit more specifically. The Explore Box lets you type in any topic and quickly begin stumbling within it, even if you aren't subscribed to it.
After you stumble for a while, StumbleUpon will be right most of the time. It will be your favorite way to just surf around for things you like with minimal effort. When the iPad version came out, our old friend Marshall Kirkpatrick called it "a magic carpet ride for your brain." I don't think it could possibly be said any better than that.
Frankly, some of us were pretty glad to hear that Facebook's social reader apps aren't working. So-called "frictionless sharing" seems to put Facebook first, publishers second, and readers and users last. John Paul, Jon and Robyn discussed this trend in today's RWW Hangout On Air.
Here are links to the posts and topics we talked about:
We hang out at 11:00 a.m. Pacific on Thursdays, and you're welcome to join us or just watch live. (Here's the time for every time zone.) Make sure to follow +ReadWriteWeb on Google+ if you want to watch or participate. We'd love to have you!
Today's theme is future material. Before we can invent the next generation of technologies, we have to invent the materials to make them.
Some future materials are already here.
Thanks to new atom-by-atom construction methods, researchers have invented metafluids, a whole new class of material.
Batteries are a major chokepoint for new technologies, but low-cost, high-efficiency graphene batteries are on the way.
A team at the University of Exeter has invented a flexible graphene material that could revolutionize wearable computers.
What kind of futures can these new materials enable?
The future is just getting started. Check out MIT Technology Review's top 10 emerging technologies.
Image via Shutterstock.
It's time for Bing's big headline. Today Microsoft takes the wrapper off the new Bing, for which the cleaned-up redesign a couple weeks ago was just a preview. For signed-in Facebook users, Bing now has a social search component that should send Google back to the drawing board. It's called Sidebar.
Sidebar is the most novel component of the new Bing. It's a mellow, gray sidebar that is closed by default. It shows a thumbnail of your picture and two control icons, and that's it. There's a hint arrow to expand it. When you open Sidebar, it shows you stuff from social networks that's relevant to your search.
If you have Facebook friends who might have an answer to your search query, they'll be listed there. It also shows you "people who know" about the subject from all over the Web, not just from Facebook, but from Twitter, LinkedIn, Quora, Foursquare and, yes, Google+. You hear that, Google? Microsoft's social search bar searches all our social networks.
Sidebar also shows an activity feed for Bing-related Facebook news. So if your friends are helping you find hotels in Atlanta, for example, your Sidebar will show those conversations for reference.
There's also a Facebook share box right in the Sidebar, which will allow you to share your searches as a Facebook post if you want. So if you really need help looking for something and want to enlist your Facebook friends, you'll be able to share the search with them. A potential upcoming feature called Broadcast mode would share all your Bing searches on Facebook automatically, if you're into that sort of thing. Bing hasn't decided whether to ship that feature yet.
Coming Up Next: Snapshot
The next big feature coming to Bing Search is called Snapshot. It was there for a while in the demo, and I wish it was live now, but you'll get to see it soon. Snapshot will complete the clean-up of Bing's search results that started a couple weeks ago.
Snapshot will be the best demonstration of Microsoft's "entity engine" called Satori, the technology that lets Bing identify and describe things by mapping things on the Web that refer to them. It pulls together all kinds of information about the thing you're searching for, including images, maps, products to by and so on.
Google was the first search engine to start rolling multimedia stuff right into the search results. Google's Universal Search displays images, videos, maps, ticket info and all kinds of other information mixed in with the Web links. When Bing launches Snapshot, it will move all that stuff into a second column, so the first column is nothing but nice, clean Web links, just like we used to have.
So if you search for "Kiss tickets" on the new Bing (once Snapshot launches), all the websites will show up in an orderly list of links on the left, venue maps and ticket prices will fill in a separate column on the right, and all the way on the right edge of the screen, you'll be able to check if your friends are going.
Snapshot will also be amazing for people search. Google wants to solve searches for people by showing you Google+ profiles, but that's just another identity to maintain. Today, Bing uses your Facebook profile as a hub for its Linked Pages. Eventually, Snapshot will be able to pull all those pages together as its own kind of search result. No profile necessary.
Taking Google to UX School
The new Bing works in exactly the right way. It disentangles the many kinds of information we get from search instead of mashing them all together. There's no awkward toggle switch between "social" and "global," even though Google's idea of "global" is still personalized. Bing has one set of Web links, one set of related results, and social info lives in the sidebar.
Bing Search Director Stefan Weitz made sure to point out that it's not just called "Sidebar" because that's the Web design term for it. It's a sidebar like in a courtroom, a private counsel with your Facebook friends, with conversations from the whole social Web admitted as evidence.
There are so many ways in which Google's Search Plus Your World gets that wrong. The most obvious is the way Google privileges posts on its own social network inside main search results. It has every right to do that, but Bing's cross-network results are much better. But social search results also belong on the side, with the straight-up Web as the main event.
This new Bing is just better organized than Google, and that will help it expand naturally to all devices, "including the Xbox eventually," Weitz says.
All I can say is, I take heart in the fact that I was moved to write about “content” on the same day as MG Siegler. If you don’t buy what I had to say, take it from someone who knows eminently what he’s talking about.
The only thing I can offer is the advice to take everything you read in the technology press with a grain of salt. Perhaps several. The likelihood that at least part of it is nonsense is very strong. And stronger by the day.
I hate that blogging is a quantitative business. I’m not talking about eyeballs and page views here. You gotta eat, right? I’m talking about assembly-line creativity. X blobs of “content” per day.
I hate that assembly-line blogging arises out of resignation to the notion that people won’t read. If we produce only one or three excellent stories per day, not enough people will read them, the thinking goes. We’re better off constantly updating, constantly getting in the Internet’s face like a mosquito, so that irritated people will occasionally slap. It isn’t true of a quality audience, but the thinking holds.
I hate that the assembly of blog posts is treated as a competitive industry. Pro bloggers behave as though page views are scarce. That’s a poor description of reality. Attention is scarce. Page views are the freest, most abundant thing on the Internet. But the assembly-line blogs have all fallen into the same patterns, because they all must meet their quotas. On the path of least resistance, they all cover the same things. Thus, the headline becomes the most important part of the article.
I hate that blogs develop fatigue because of the grinding nature of their business, so that no energy is left to experiment. We go with what works and can make only small and frivolous adjustments. Joke headlines. Infographics. “Hey, let’s use more pictures!” Giveaways. References to bigger, more viral flavors of the day.
This is not a limitation of the blog medium. It’s a failure to take advantage of its simplicity. The blog is the minimal tool of the real-time, social Web. And this is what I love about blogging.
I love that the blog is a blank box. A practiced blogger can abuse the box into holding many kinds of shapes. An expert blogger can reconstruct the entire box. One only needs to be a hack Web designer to be a world-class blogger of shapes.
I love that any number of digital skill sets can be used to color in a blog’s shapes. A blogger can be a writer, a photographer, a filmmaker, a podcaster, a musician, a painter, alone, in combination, or all at once.
I love that the costs of producing a blog are so minimal that those who are good at it can make a living.
I love that so many developers, designers, engineers and companies have put so much work into making the blog accessible from all kinds of devices in all kinds of places. The shapes on a blog can be multi-dimensional, able to re-flow themselves into differently sized containers and be valuable in all of them.
I love that all the great science-fiction writers are right: a high-tech future without high-tech storytelling would take us nowhere.
Last week was the first time I'd ever been called for jury duty. I put it on the RWW team calendar weeks in advance. I figured I'd miss one day at my desk. I'd spend it sitting in a waiting room, voraciously reading Twitter and shouting from the sidelines. I was wrong. I was chosen for a jury trial that lasted all week. I sat in the voir dire session, answered questions honestly, and before I knew it, I was in the booth.
Before long, I could tell why I was chosen. It was a civil case, and practically all the character evidence was in the form of email, Facebook and Myspace posts. That's all we had to juxtapose with the in-person testimony and figure out who was telling the truth. It was a bit embarrassing at first. What did this have to do with justice? But that became clear. There are lots of new lessons to learn about being civil in an online society, and judges and juries are how we common-law countries work that stuff out.
As a result of the stupid-ass embargo culture, I found out on Twitter this morning that ReadWriteWeb has been acquired by SAY Media. I don't know anything about this company, so I have no preconceptions. They say we're going to get a site redesign, and that sounds great. I look forward to seeing the wireframes.
We were told of a surprise 7 a.m. meeting midday yesterday and given no more information than that. I was certain acquisition was at hand, but I could not imagine by whom. Now we know, I think.
I'm excited. I love the spirit of our team, I think it's full of great writers, and I'm glad we'll get a chance to grow our platform. I mean platform not the way tech blogs use it — meaning something involving computers and stuff — but in an older sense. I'm at ReadWriteWeb because it's a group blog full of strong voices. We have our own takes on things. That's what I want out of a site, and I think it's what readers want, too.
I'm thrilled that Dan Frommer will be joining us. I look forward to learning from him. It sounds like the team will be expanding, too. If we get more comrades as crazy as we are, you can look forward to a good time.
I hope this deal means that SAY finds value in our voices. If that's the case, I'm flattered. Honored, even. I've only worked for fledgling organizations before (save for a one-year stint in the Providence, RI school department, but let's not talk about that). Working for a bigger company will be a new experience, and I love new experiences.
I read Erick Schonfeld's post about the deal with some interest, and I agree with his analysis. In order to be a free media company with a big reach, you have to be an ad company, too.
That's okay with me. It might make your journalist's nose itchy, but so be it. As I've said on Twitter before, I have foresworn the title of Journalist in this position. I'm a storyteller, or at least I aspire to be. I tell the story of the Internet and how it connects humankind. Of course I'm responsible to be fair and accurate when writing true stories. But we're in service of the future, not the present. That's not journalism; it's an agenda.
There are agendas inherent in writing about technology. I think they're good agendas. We write in favor of the Web Itself and for the best possible technology for accessing it. It's the platforms, if you will, that matter to us, and the best things built upon them get covered. That's the difference between tech blogging and PR; our allegiance is to the future, not to any product.
So if I can keep doing that, that's great. Honestly, I don't really care about the technology in and of itself. I'm not a Technologist. I'm not an engineer or a developer. I'm a writer. I care about the story. As long as the story is good and people are listening, I'll keep telling it. I look forward to seeing how SAY Media can support good storytelling. Here's the story SAY and Richard, our Commander-In-Chief, are telling about the deal:
SAY: Welcomes ReadWriteWeb from SAY Media on Vimeo.
I think that's a pretty good story. I'll keep listening. If the story gets boring, I'll be bored, too. I don't let myself stay bored for long.
UPDATE 12/16: I've had more chances to see SAY's way of doing things, and I'm profoundly impressed. Check out this bold blog post from SAY's president about why they wanted us. I'm so much more excited now.
My Internet friend Jamie and I have started a podcast. It’s called The Dock Podcast. Like, the dock on the main screens of Apple devices where the apps go. But also like a tranquil place to sit and watch the waves.
On The Dock Podcast, we discuss what people do with their technology and how they do it. We’re interested in workflows and playflows alike. We happen to be Apple people, but we’re open to anything with circuits. If you do something cool, and you use a computer to do it, we want you to come on our show and talk about it.
Check it out at thedock.tv. All the show links and notes are there, and you can subscribe to the feed through RSS or iTunes. You can also follow us on Twitter @TheDockPodcast.
We’ve got three episodes so far. It’s just Jamie and me in those, but we’ve got some great guests lined up, and you’ll hear about them.
Please do visit us on iTunes and leave a rating. We want to reach the people and help them make their stuff work better.
And if you’ve got feedback, which we’d love, email us at dockpodcast [at] gmail DOT com, or hit us up on Twitter @JonMwords, @atjamie, or @TheDockPodcast.
We love you!
Something I love about the ReadWriteWeb team is that we’re all contemplative people. We aren’t as hyper as some of the higher-volume sites. We love to sit back and think about the implications of what we’re doing while our coffee steams up our glasses.
As a result, we each get to write some posts that indulge our curiosity and teach us, along with a few readers, about little, hidden aspects of the Web. These posts don’t go viral, usually, but I think we all find them well worth our time. They’re also usually more long-tail kinds of posts, as opposed to daily news — things that are worth reading for a long time to come.
I’ve decided to create a new kind of post on this blog to highlight a few of my favorite recent RWW stories. Look for the recycling symbol (♻). There won’t be any regular timing for these; I’ll just post them when I feel the spirit.
Here are my choices for today:
As always, you can follow my RWW posts from my author page via RSS or just as a bookmark. Thanks for reading, Internet friends.
When I got the chance to cover Steve Jobs' resignation as CEO of Apple, I was thrilled. It was a legacy I was honored to recap. But today, I had to write the post I never wanted to write. Steve Jobs has passed away at the age of 56.
Steve Jobs was the inventor of the machines that powered my imagination. When I was little, I used to cut images out of computer catalogs and tape together my own Macintoshes on paper from my parents' printer tray. I've been playing with Macs since I could read. They got me all the way through school. My entire career has been made on two Macintosh computers. I wouldn't be able to be who I am without Steve Jobs' contributions to humankind. None of us would. He changed everything.
God.
Mr. Jobs, I owe you so much. I hope you change the next world as much as you changed this one.
The Real Zack Morris published a lament about the state of computing today that actually brought me to tears:
The real secret they won’t tell you, heck, that I think is only dawning on a few people, is that today’s computing can’t take us into the future. It can’t provide true artificial intelligence or bring the kind of multiplication of effort that hackers take for granted to the masses. Computer science has utterly failed to tackle the real world problems, things like automating jobs so people don’t have to work, or working hand in hand with humans to explore solutions we have trouble seeing ourselves. We are so far from a Star Trek-style future utopia that it breaks my heart.
Helpful Web writing advice from Iain Broome at Write for Your Life on creating links that convey meaning while remaining scannable for readers:
When you write links, it may not feel like poetry, but you do have to engage people. What’s more, your primary job is to help them get from one place to another, all with the minimum of fuss.
No matter how high-minded a tech site’s philosophy may be, we all have to cover big gizmo launches. Everybody’s beat ties into the latest and greatest hardware somehow. Plus, on a big launch day, it’s where all the eyeballs are.
Today’s Kindle launch was one I’ve been anticipating; my first post ever was about it. It was a test of my skills before ReadWriteWeb even hired me, and they sprung it on me. I had no choice but to drop everything and write it. Granted, I was just working off of stuff the Wall Street Journal reported, but I had access to a wealth of past RWW articles to add context, and I did. The post wasn’t bad. As it turned out today, it was right about some stuff.
Of course, it was also dead-ass wrong about the main announcement, other than the fact that there was a tablet. The WSJ’s sources made it sound like it was separate from the Kindle line and that it was going to be iPad-sized. Of course, Amazon could have changed their mind about some of that since July, but probably not the size of the tablet.
When the scoops started coming in this month, they were breathless and bold, and they didn’t mention the fact that the first round of rumors was completely different. It’s like the WSJ was forgiven for reporting info that was totally wrong. The one thing that the WSJ was right about was the fleet of other Kindles that were announced, but recent scoops about the Kindle Fire tablet totally forgot about those.
Moreover, as my temporary hero Real Dan Lyons points out, even that scoop was wrong about the name, the price, and other crucial details. That didn’t stop Lemons from congratulating himself on being right, though. And that was a good post, too. I think he’s dead on about the implications. He’s also maybe somewhat justified in sniping back at Lyons for not going out and getting the scoop like he did. But where is the humility? What is soooo terrible about admitting when we’re wrong about the Internet?
Not to toot RWW’s horn, but my colleague Marshall Kirkpatrick laughed at himself for being wrong recently, and it was a great post! Tech bloggers are just normal people, and we’re hardly cool enough to be so haughty when we’re right about something, let alone when we’re wrong.
@hotdogsladies
Merlin MannIn retrospect, I miss the days when journalists occasionally earned their unshakeable arrogance.
Read-all-about-it scoops are awesome, even when they’re only about computers. But what’s awesome about them is the excitement they generate about the future we’re living in. That’s what’s awesome about tech news in general. It’s not the same as journalism about, you know, real things. We’re not doing a civic duty here. We are storytellers about the future. We should all be enjoying ourselves and thanking our lucky stars that we live in a world that supports enough amazing technological innovation that a few of us can make a living explaining what it means.
But when it comes to the day of the launch, and we’re all racing against each other writing the exact same blog posts (at varying levels of quality), are we using our energy wisely? Since we’re all so busy making up possible scenarios for months beforehand, how much good are we doing by banging out two blog posts before we brush our teeth in the morning because Amazon decided to launch on the East Coast?
Just think of all calories and gigabytes and gallons of coffee wasted writing the same sentences in hundreds of different ways today. Competition is healthy, but only as long as there’s a healthy goal. The goal is to inform readers, right? Not to beat each other. Right??
But I think we can all agree that Bloomberg are TOTAL DICKS for posting before the thing even started. Am I right? ;)
Photo credit: The Guardian
It seems that “hitting Techmeme” is considered an important part of being a successful tech blogger. Every day, during the daily news cycle, we all rage when our story is not selected as the one that Techmeme promotes, relegating ours to the “Discussion” section underneath. When we do score the Techmeme link, the newsroom erupts in celebration. It’s a validation of our efforts by the tech news aggregator that matters most.
But chasing Techmeme always feels strange to me. I haven’t been around long enough to understand its byzantine ways, nor have I cared enough to research them, but Techmeme seems to involve a curious mixture of algorithmic and manual curation. It responds to crowd noise as well as journalistic taste-making.
I always seem to hit Techmeme with headlines like “Google Plus Traffic Went Up 1269% Last Week” rather than with stories I actually find interesting. What factors determined that this post was worth Techmeme-ing? Quality or clickability? And did the robots choose it, or did the people?
There’s no question that hitting Techmeme feels great, because it’s a who’s-who and what’s-what of tech news every day. Every hour, really. It’s a great resource. It’s the first site I check every weekday morning before I decide what I want to write about. So that part matters.
But what about the traffic referrals? Is this really something on which we should concentrate for the sake of the readers? Assuming that any middle-of-the-pack Techmeme headline attracts roughly the same amount of clicks, I’d estimate that Techmeme alone is good for 1,000-5,000 extra pageviews, depending on the time of day. (Update 9/27, 11:00 a.m.: Funnily enough, the above Google Plus headline with the big number in it has completely smashed the above estimate. Go figure.)
Now, that’s wonderful. I’m glad about that. But who’s reading Techmeme and clicking those headlines? Is it really readers, people interested in the industry for its own sake? Or is it just a bunch of other tech bloggers?
I don’t know, obviously, but the numbers are in a range that makes me wonder if it’s the latter. If that’s the case, I have a feeling our energy might be better spent worrying about the places real readers get their news, and we should just let Techmeme do its thing.
The Real Dan Lyons is like the messiah of the Internet right now.
I go outside and stand in the yard and gaze up at the sky and I say, Why? Why, sky? Why do you look like shit? You look just the same as ever, just blue sky and white clouds. Why can’t you change the way Facebook changes?
This is a little self-serving, but Shawn Blanc linked to my post about helpful Web automation tool ifttt from last week, and I want to return the favor. Shawn’s main site, as well as his fun side-blog Tools & Toys, are daily RSS musts for me, and his B&B Podcast with Ben Brooks and Creatiplicity with Chris Bowler are weekly listens. Thanks for the link, Shawn!
For the record, I’d never take the time to do it, either, but it was fun to learn how.
If you’re still discovering ifttt, Jon Mitchell has a nice writeup at Read Write Web about how to use it to pretty much automate the backing up of your entire online life. I don’t think I would ever take the time or energy to go this far with the service (I’m anti-digital-packratiness), but this does give a nice idea of just how powerful and versatile ifttt already is.
Sometimes, being a blogger feels like being a caterpillar afraid to enter the cocoon because one can't decide whether to come out as a designer, a developer, or a founder.
The only way out is to remember that the world also needs writers... for something.
Great post from Benjamin Brooks last week that’s inspiring my work on RWW this morning:
This is a memo to all business owners large and small: pull your heads out of your asses and stop racing to the bottom. You cannot make a sustainable business by selling goods and services at a loss. You must — completely — ignore sales data gained by holding fire sales, that data is irrelevant to your normal operations.
The reliably provocative Kontra (@counternotions) tweeted something true to form this weekend that got me thinking:
@counternotions
KontraCould TechCrunch exist as a pay-only, no-ads publication? If not, what does that tell you about tech news coverage?
One of the advantages of inexperience is that I can hide behind it to share impressions of this industry based only on what it looks like from the surface.
I don’t fully understand the economics of all this yet, and lots of things are surely going on behind the scenes about which I have no clue. But there are clear patterns of behavior and reasons for those patterns in tech blogging, and they become apparent to a new full-time blogger very quickly.
Bearing all that in mind, here’s what Kontra’s tweet made me think about. The clearly implied answer to the first rhetorical question is “no,” and what it tells me about tech news coverage is this:
Tech news coverage exists because consumers — i.e. end users — want places to go where they can learn what’s generally happening in the industry without having to pay. This provides a great opportunity for the industry to advertise to its consumer base, and lo and behold, the economics allow for a small set of people to write about the Internet for a living.
In tech news, like in any other free or subsidized medium, paid content — that is, ads and sponsored posts — is what supports the production of the original content, which is what brings the eyeballs to the site. The big sponsors and advertisers are the kinds of companies who play at a high enough level that they just need buzz in the industry. They need people to be excited about Web technology. On the surface, that seems kind of wonderful.
It’s something like the economics of any niche news category, except the field is so large that it’s hard to think of it as a niche anymore. The Web technology sector involves some of most valuable and important companies in the world, and it’s one of the few bright spots in an otherwise grisly global economy. For those reasons, one would expect that news coverage of this industry would be highly incentivized (read: lucrative), and indeed it is, but not in the most straightforward ways.
@paulcarr
Paul CarrI’ve now been offered three jobs in PR since leaving TC. What the fuck? #dontbecomethestory
It seems to me that the bear hug between PR and tech bloggers is where the rubber meets the road. From what I understand, PR reps are incentivized (read: paid) much more generously than bloggers are, and from a brute force standpoint, that makes sense. The bottom-line benefits of paying PR people are more straightforward: We have a product that needs to go to market, we can’t afford traditional marketing because it’s too costly to reach customers in this noisy industry, so we’ll pay people to email the bloggers who write for the big audiences and try to get them to like us.
On the bloggers' side, the incentives from the publisher go like this: In exchange for this check, you have two simultaneous responsibilities: deliver a satisfactory number of eyeballs to the site each day and represent the brand story of our site all over the Internet. Another requirement of the first responsibility, in some cases, is to file x posts per day, so that the base level of traffic comes through, and if you have any big hits, so much the better.
In short, bloggers need stories, and this is where the PR reps come in. And, oh boy, do they come in. In no other field of journalism would the extent to which stories come straight to reporters' desks be remotely possible. And if this sounds like a complaint to you, trust me, it is not.
@arrington
Michael Arringtonwow I sure did get a lot of emails today.
Speaking only of the ReadWriteWeb newsroom, which is the only one I know, a lot of our stories are at least sparked off by material we get from PR folks. We love them, generally speaking. Sometimes they’re our only link to the product people who have the story we really want, so it’s in our best interest to befriend them and work well with them.
Jealousy, by and large, does not enter into it. They make more than we do, as I understand, but their job is much harder in a way. Our job is just to tell the story properly. PR people have to do that, too, although perhaps not as properly as we do. But their real job is to get frantic, haggard, busy bloggers to like them.
That’s why people who have been successful in the blogger’s seat, like Mr. Carr, get offered PR jobs the instant their blogging tenure ends. Nobody knows how to make a blogger happy better than someone who has been one. The best PR reps know how to tell a story, but they have to get past us first, and we’re a tough sell. That’s due to some combination of journalistic rigor, franticness and laziness, depending on the caliber of blogger you’re dealing with or the kind of day we’re having.
Bloggers are the gatekeepers because readers — you know, the people with eyeballs — have at least some expectation of quality information, and they know, especially in an industry with as many empty buzzwords as this one has, that the people whom the story is about are not going to tell it straight. Tech news is almost refreshing in that no one has any illusions that anyone isn’t trying to sell something.
Conversations about the business of technology are fully integrated into talk of the technology itself. So selling technology to end users is not a trick the same way selling Coke to people watching baseball is. It’s a game in which the ground rules are more or less acknowledged. So between the sellers and the buyers, there’s a clear place for the blogger as referee.
@violetblue
violet blue ®The TechCrunch lesson for all tech writers that are worth a shit? You are the writer, not the subject. End of story, now shut the fuck up.
This is why it’s a shame when bloggers become (or try to become) the story, as has happened in recent weeks and days during the TechCrunch saga. As acknowledged above, tech news barely qualifies as a niche anymore. When tech news luminaries get into Twitter fights, their mere tweets hit Techmeme.
The role of referee in this vital global industry is too important for the referees to interject themselves by running onto the field, grabbing the ball and taking it home. I’ll speak for myself, but the reason I’m a tech blogger is because I think the technology is important. Don’t get me wrong, I love Twitter mentions as much as the next tweep, but that’s just because I think the technology is miraculous. I love the way these gadgets and gizmos connect people.
When a new app comes out, if it creates a cool new way to connect people, I’ll write about it. The best part about covering tech is that it’s an industry that produces good news like that. We should be enjoying ourselves! I think we can build a pretty awesome future out of this stuff if we work together. When great sites go down in flames of personal drama and jealousy, it’s a shame, and it sets us all back.
To make browsing easier and to increase my signal to noise ratio on Afterthoughts, I will use several glyphs at the beginning of post titles to indicate the type of post. Normal blog posts will not have a glyph, but certain kinds will:
This post will be updated if/when I come up with new post types.
“There is great disorder under heaven; the situation is excellent.”
— one of history’s biggest lunatics
This thing on? Good.
Given recent perturbations in the blogosphere, it occurred to me that a candidly personal — while decidedly professional — weblog might be useful. You are here. Welcome to Afterthoughts.
This will be a venue for one- and two-way conversations about the Internet for people who work on, in, and/or around it. I will write in the first person, but this is by no means a blog about me. It’s the place where I will be most comfortable talking about the so-called tech industry (as if it’s one monolithic thing) in broad, sweeping terms.
Everything is ablaze!, my creative/madness blog, will remain very much alive. I just felt the need to separate the blogospheric nerdiness from the Burning Man and blasphemy. The blog you’re on, of course, is for the former. You can tell by the punctuation marks. I won’t link across very much, so you can take your pick of one or both flavors.
As always, Twitter will be my primary interface with the world. If you follow me there, you won’t miss anything. That’s @JonMwords, by the way.
Thanks for following. Let’s go make the future.
It has been a long night.
No one is stirring in camp. It is dark and quiet. As quiet as things get, anyway. The dance still rages on in all directions, but it sounds faint now that you’re home again.
The stars have moved a lot. The wind is chilly. Your legs ache, and your eyes are heavy. Take a slug of water. A few drops spill on the dust. Take another swallow.
Read more on the official Burning Man Blog.
He looked a look of vicious happiness
— Horse ebooks (@Horse_ebooks) March 19, 2012
Hey, don’t flinch. It’s a term of endearment. We’re hot, dusty and prickly out here. A little ribbing helps keep the spirits up, that’s all. It’s all love.
So hi, n00bs.
It’s ridiculous how recently I was you.
Anyway, welcome to Burning Man, huh? Interesting times. Bet you weren’t expecting such radical inclusion. Don’t worry. It’s not always like this. Just recently.
Read more on the official Burning Man Blog.
Do you ever feel like people’s ups-and-downs can synchronize with each other? : : Like menstrual cycles? Exactly like that. But sometimes it feels like other body and mind cycles sync too. : : I know what you mean. I think it just…being in sync with the person though. Maybe sometimes it’s just sympathy pains. I can believe that. But maybe sympathy is magical. : : Maybe people are magical. I think we are. Do you? : : I think it takes a spark to initiate the magic we experience in people. Sometimes that spark is in our head; sometimes that’s all we need. You mean like a spark of recognition? Or “sparks flying?” : : Recognition. But that recognition could be anything. So it’s something to do with attention, then? Noticing something? Does that mean everything sparks when we notice it? : : I meant more of a spark on a deeper level I guess. The spark that makes us see the magic in people. It could be subconscious. But it’s there So it happens *to* us, then. Or can we light our own sparks? : : Well, technically I guess it’s happening to us, but that usually has something to do with ourselves, so it’s part you, as well. : This is all just how I see things. I haven’t planned anything out. Do we have a choice sometimes? Or never? Or is the only choice to be ready or not? : : I think of it as something that’s just constantly happening. However, we make the choice for it to be possible by being ourselves. If we’re not being ourselves, it’s not possible to spark. Not to quote a movie, but “how are we not ourselves?” : : I wasn’t insinuating we could not be ourselves. Then we don’t have a choice? : : The sparks are set off by things already in our minds—memories, likes, words—why are these things already in our minds? Because of us? : Because of others? Both? A fucking fantastic question. Things get in there with or without us. We seem to be able to focus our gaze with effort, but that’s it. : She’s @atjamie. See also: Everything is ablaze!
Filed under: Life, Questions Tagged: language, religion
✈ Row 21: Old man, young woman, me
M: “That’s what I’m reading on my Kindle!”
YW: “Oh really? Where you at?
OM: “86%!”
J: “Ah, the future.”— Jon Mitchell (@JonMwords) January 8, 2012
✈ Row 21: @alicianjenkins, now tweeting the incident.
J: “Are you doing what I just did?”
A: “Yep!
“J: “They write themselves sometimes.”— Jon Mitchell (@JonMwords) January 8, 2012
Oh the irony. A 70+ man just leaned over, pointed to my paperback and said, “oh I’m reading that book on my kindle” #behindthetimes
— Alicia Jenkins (@aliciaNjenkins) January 8, 2012
Happy new year!
When these words hit the Internet, there was one minute left in 2011 on the East Coast of the U.S. By now, we’re past that, even if only by seconds. We’re in that new chapter of the future, and people don’t call the years “two thousand” anymore. It’s “twenty” from here on out. Quicker. Fewer characters. Faster downloads.
Yeah, it’s the future, baby.
Read more on the official Burning Man Blog.
It was the most compelling illusion I’d ever seen in my life.
The movie wasn’t any good. Boys in letter jackets, girls with ponytails, drive-thrus, giant cars. Not that I had much to say about chronicity, but their vocabularies were dated. “Golly.” “Swell.” All the while, my mouth was bursting with stars. I was in, all right.
Read more on the official Burning Man Blog.
It wasn’t until I was halfway through checking out that I realized I’d have to fit three bags of groceries into two in order to walk home, and Fred Meyer paper bags don’t have handles.
Everything went fine with one stuffed bag under each arm as I waddled across the parking lot, but my arms were starting to go by the time I reached the public sidewalk. I veered left toward home.
The bridge across I-84 stretched out long ahead of me. I noticed that the guardrail was about the right height to rest the bags on and readjust. But as I made my way over, I felt more than heard the bag under my left arm start to rip.
It began to settle in that this was going to be an adventure. I started shuffling the stuff around between bags to lighten the load on the ripped one, but it was no good. That bag was finished. So I just tried to wrap up some of the bigger, lighter things in the shreds of the bag and hold it against my body while I carried the intact bag under one arm. I made it about 20 more yards, and then the jar of salsa rolled out of the dying bag and smashed on my shoe.
I put everything down. I was halfway home. My only choice was to jam everything into the one remaining bag, but I knew even as I tried that this would be at least a failure if not an outright catastrophe. The ice cream was melting, the spinach container was crushed, I had so many cans of beans and tomato sauce that the paper would surely disintegrate under the weight.
I considered places to stash some groceries — in nasty bushes next to the street — so I could hustle home with the rest, turn back, and retrieve my cache. But that was a desperate plan, and I didn’t want to risk the food. Slowly, I began to despair.
But then a car pulled into the driveway right behind me and stopped. I heard the parking brake ratchet down. A man with curly black hair stepped out and went to open the trunk. “Do you need a bag?” he said.
“My god. Yes,” I stammered. “Thank you. Yes.”
He produced one paper bag — a Target one with handles — and one kind of grimy, blue fabric bag that I knew I could over-stuff. “Happy Halloween,” he said, and he handed them to me.
My arms throbbing, my fingers fumbling as I repacked the bags, I thanked him again as he got into his car. The phrase “First World problems,” a very hip and self-aware notion the elite like to use to congratulate themselves with a touch of self-deprecation, scrolled through my mind.
I watched the man who helped me pull out of the driveway and turn left without looking. I heard the blare of a horn and a screech of brakes. A car skidded to a stop inches from the driver’s-side door protecting my rescuer. He must have been preoccupied thinking about his deed. I watched him peel off. The driver who almost hit him stayed still, stopped in the middle of traffic, for a while. I watched him, trying to see his expression. He must have been shocked.
After he drove away, I hoisted my new bags and carried them home. As soon as I put them down on the counter, the paper bag from Target fell apart, but by then I could laugh.
I’m starting a professional-ish blog, so you can choose whether you want sanity or madness. Everything is ablaze! is for madness, obviously. Just check the punctuation marks in the names.
My new blog is called Afterthoughts. It can be found at blog.jonmitchell.me. By reading these words, you are by no means obligated to follow me over there. That’s where I’ll get all my professional ya-yas out, so the blog you’re on now can remain 100% fun.
But just in case you’re still interested, here’s an excerpt from ⌘ The first afterthought.:
This will be a venue for one- and two-way conversations about the Internet for people who work on, in, and/or around it. I will write in the first person, but this is by no means a blog about me. It’s the place where I will be most comfortable talking about the so-called tech industry (as if it’s one monolithic thing) in broad, sweeping terms.
If that sounds interesting to you, go ahead and follow that blog, too. If you prefer madness, just stay here by all means. And as always, if you follow me on Twitter @JonMwords, you’ll get to the right place eventually.
Oh shit. I’d better go to bed.
Midnight aboard the Crystal Ship. We jam like the world forgot how to dance, and we’re the only ones who remember the steps. We throw down to show them how again. Like it’s our responsibility.
It is. They don’t know how to do it like we do. They have awkward steps. They ain’t got that fractal geometry. They can’t change the colors of their crystals at will like we can.
I’m makin that spit face like somebody just puked up a dinosaur bone.
CULTURE is a careless description of what’s happening most of the time. When it isn’t intentional, it’s just a pageant of internalized values. When it is a meant gesture, it is a reflection of highest ideals, not true selves.
Out here, though, we’ve got something. It’s low (low), it’s base (bass), but it’s beautiful, and we’re all in on the joke while everyone else laughs.
Photos 1-3 by Josh Adler, theother1percent.org. Photo 4 by Mischa Steiner.
It has been a long night.
No one is stirring in camp. It is dark and quiet. As quiet as things get, anyway. The dance still rages on in all directions, but it sounds faint now that you’re home again.
The stars have moved a lot. The wind is chilly. Your legs ache, and your eyes are heavy. Take a slug of water. A few drops spill on the dust. Take another swallow.
You pan through the darkness with your pale headlamp. There’s your tent, just like you left it, rainfly flapping around unzipped. Pop a squat on the fold-up camping stool that wound up becoming yours. Your feet feel glad.
Time to untie those boots again. The laces have hardened and caked with dust, as have your fingernails, but you manage to loosen the knot. You work the laces free. Grab onto your right boot with both hands and yank, harder, prying the heel off first. Feel your toes in your stiff socks slipping out. Peel away that sock and throw it in your tent. Forget about it for a few more days until it’s time to pack up and go.
Now the other lace, the other boot, the other sock. Your grateful feet feel the wind. You turn on your stool and slip into your flip flops, which live outside your tent flap this week. Don’t touch the bare playa with your feet, they said on the first day. You’ve done your best.
Twist the grooves, flip the lid, drink more water.
Remember dinner? Remember the pasta Val had just finished making when you rolled back into camp, sunburned, elated, knowing more about acupuncture than you knew there was to know? Your bottles were empty, so you refilled them from the jug hidden in the shade under the car. You put on your chapstick, which a woman in a top hat had given you that morning. And Val handed you a steaming bowl of green linguine covered in marinara sauce she was making all day long.
Then everybody started getting dressed, trying on different colors, painting faces in the side mirrors of each other’s cars, clipping LEDs onto various parts of outfits, then moving them. Everybody refilled their water bottles again. The sun set behind the mountains, and the neighborhood erupted with whoops and hollers and cheers.
Finally, at last, everyone was ready, and you rode off down the spire toward the thumping drums and blinking lights.
The night whirled by in song and dance and shouted conversations. Your party split and rejoined and split again, everyone pulling in different directions. You jammed for an hour under a geodesic dome. You were nearly run over by a Victorian mansion on wheels, and then you jumped aboard and rode for a while. You traded jewels with a man whose accent you could barely understand. You watched hapless players lose an impossible game, and flames shot into the sky.
And after all that, you’re home again. Another day and night blown away. Slug more water. Time for bed.
Unclip your lights, remove your bracelets and other charms, stuff them in your pack. Remove the glowsticks from your shirt pockets.
Get the graywater jug, your toothbrush and toothpaste. The bristles are hardened now, but it feels good and clean. Spit into the jug, try not to smell it. Rinse with clean, cold water from your bottle, spit again. Screw the cap back on and slide the graywater back under the car. A few drops spill on the ground.
Splash a little water on your face, wipe it with a dirty shirt. Who cares? You’re really fading now. Shuffle over to the tent. Yank on the zipper, yank some more until the flap gives way.
The horizon is starting to glow. Just a little bit.
The quiet pulses in your ears. Throw down your coat. Collapse onto the air mattress. You sink toward the ground, and it folds around you. Pull the dusty, woolen blanket over you. You made it. You’re home. It’s warm again.
You survived.
All photos by the all-seeing Scott London.
Hey, don’t flinch. It’s a term of endearment. We’re hot, dusty and prickly out here. A little ribbing helps keep the spirits up, that’s all. It’s all love.
So hi, n00bs.
It’s ridiculous how recently I was you.
Anyway, welcome to Burning Man, huh? Interesting times. Bet you weren’t expecting such radical inclusion. Don’t worry. It’s not always like this. Just recently.
So, you saw the Dr. Seuss video, I assume. Pretty cool, right? Yeah, it really is like that. Here’s the thing, though. Those awesome people in the video are you!
You see? One does not simply watch Burning Man. One burns. Like a burnerly Burner, bro. You know?
No. I’m saying you are going to have a camera in your face out there. Every Burner’s face is like a camera lens focused on the most cinematic scene she’s ever seen. And you are the star of the show.
Do you know your lines? No? Good. If you come prepared with lines, you’re gonna screw them up. Someone’s going to zoom in on you and ask, “Have you seen the liger?” And he’ll have this dead-serious look on his face like, “Dude, seriously, there is an 800-pound liger loose out here somewhere and I LOST HIM.”
What are you gonna tell that guy?
He’s scared. Are you? What are you scared of? Ligers? Or not knowing what to say?
You have to improvise at Burning Man. Contingencies come up. Your tent blew onto the roof of the neighbors’ RV. You forgot clean underwear. Somebody lost his liger.
But that doesn’t mean we don’t practice. Oh no. It takes years to get ready for Burning Man. My first burn was in 2008. I don’t know what the hell I’m doing. It’s a good thing I fell in with a rock solid camp of desperadoes who were nice enough to adopt me and my East Coast friends. It took us a few years, and some of us had to move Out West, but I’d say we’re part of the family now.
By the way, where are you camping?
Not sure yet? That’s okay. It’s hard to say this year, anyway. The whole city will be different. The ticket troubles this year affected lots of the big camps that are the landmarks out there. Burning Man going viral means there are a lot more n00bs than usual. That will change the tone.
So we’re going to need your help, n00bs. We need you to make this a great year. But that’s nothing new. Burning Man is made of your participation. We need you, not the other way around. We want you to wow us. Bring your bad selves to the playa and make Burning Man completely different.
Guides thrive out there, not tourists. Burners have a tendency to play tricks on tourists. We’ll give you crazy-ass directions that don’t take you anywhere near where you’re going. We’ll pretend we’re meditating and then leap up and scream bloody murder when you walk by. We’ll moon in your photographs and spike your oatmeal with absinthe.
And that might be the highlight of your week. That’s what we want. Roll with it. Be prepared to be surprised. Be open to it. You’re wonderful.
Your iPad will get playafied. Please don’t bring that!
And I’m assuming that you know about MOOP.
I’m just trying to help. I wouldn’t want you to be unprepared or have a bad time. Burning Man is the best thing I do. I want you to experience that. I just want to make sure you do. It’s not a YouTube video. Those Huffington Post people probably don’t even go.
Photos by the divinely inspired Scott London.
Happy new year!
When these words hit the Internet, there was one minute left in 2011 on the East Coast of the U.S. By now, we’re past that, even if only by seconds. We’re in that new chapter of the future, and people don’t call the years “two thousand” anymore. It’s “twenty” from here on out. Quicker. Fewer characters. Faster downloads.
Yeah, it’s the future, baby.
But I bet I’m not the only Burner who doesn’t feel like I live by the Gregorian calendar anymore. Burning Man has rearranged the year.
Standing aboard the Crystal Ship on Burn Night, we say “Happy new year” to each other. What else can one say while the Man is burning? It’s the zero point. Reset the clock. The Man burns in 365 days. The Burner’s year ends with the summer, when the days are still long. January 1 is like its shadow.
It’s 2012 now. The Man burns in 244 days.
We count down each year to that summer night, but we name our Burns by the default calendar. Burning Man 2012. I’m sure we’ve all been thinking about this one for a while.
Burners are the kind of people who pay attention to Mayan prophecies, even if only to make fun of them. We like to think about time and history. We also build temples to honor the galaxy. And some of us are into aliens and what-have-you. But it’s not just us. This 2012 thing has permeated the culture. There’s no way to avoid it. This year is pivotal, even if only in our minds.
So happy new year, you dusty bunch. New Year’s Eve is the biggest party in the world. Burning Man can’t hold a candle to it. I don’t even think the comparison is a stretch. New Year’s parties, whether it’s the end of summer or the middle of winter, have their reputation for debauchery. But that’s not all there is to the Burn or the Ball Drop. On both nights, there are these moments of reverie, these still moments when we catch ourselves, and we stand by the edge of the racing river of time and fall silent.
The solstice is past. We get a little more light every day from here until summertime. Welcome to Twenty-Twelve, my neighbors. The 27th Year of Burning Man. What do you make of it?
All photos by the incomparable Scott London
It was the most compelling illusion I’d ever seen in my life.
The movie wasn’t any good. Boys in letter jackets, girls with ponytails, drive-thrus, giant cars. Not that I had much to say about chronicity, but their vocabularies were dated. “Golly.” “Swell.” All the while, my mouth was bursting with stars. I was in, all right.
Stars were bursting in my mouth as I scanned the warmth of the theater, the dim, throbbing lamps, the flickering projector. People were kicked back in their seats. Most were still wearing dusty fur coats, even though it was pretty warm in there. A red convertible roared around the corner and skidded to a stop in the middle of the screen.
And the stars kept bursting as I chewed on their flavor, crinkling the paper in my hands. I’m eating star bursts… in a late-night movie theater… in the middle of a dried-up, prehistoric lakebed on a freezing cold night… and I began to snap out of it. The genius of it all began to overwhelm me. Before long, it took every fiber of my being not to shout the truth out to everyone in the theater, but I knew they weren’t in the mood for truth.
I turned to my brother, my lover, and my friend. They looked tired of candy. “Let’s get the hell out of here.” They all nodded, and we gathered our gear and moved out.
We squeezed through the door. It was cold, dark and flat, and a weird city sat like a heap of jewels on the horizon. All of it. All of it except The Man, which had burned that night. How many hours ago, who could say? But we were very, very far from where all that happened. The Temple of Transition loomed in the distance like something that grew out of a tree stump.
We turned around and beheld the Black Rock Bijou. Another jewel. It looked so much smaller on the outside, but every detail was perfect. There was a name on the marquee, but it didn’t register. Around the right side, there was a brick wall, only it wasn’t, with an iconic brand written in white script across it, only it wasn’t. She leaned against the picture-perfect garbage can, under the believable streetlamp, and smoked a cigarette.
I walked around to the back. I would do that, deliberately crash the illusion for myself. I saw the plywood. I saw the cable snaking out ten yards away into the desert where a buried generator was growling softly.
I looked back to my friends, and they were talking to two people under the streetlamp, unbearably sexy people with airs of confidence. He had short, blond hair and astronaut pajamas, and she was darker-skinned than he and dressed like she could use someone to keep her warm. I recognized them; they had given us our candy when we got here. They made this!, I realized. These are the artists!.
We stood together talking about the illusion. We tried to thank them. The only thanks they wanted was for us to take home the thousands of stale skittles and starbursts they had left on the last day, but we declined. Our teeth were sticky enough.
Something skittered past our feet. A mouse! A fucking mouse on the playa! We were beside ourselves.
“We should name him!” the astronaut declared.
“Larry,” I said without hesitation.
“Larry the mouse!!” they all shouted in unison.
“Larry Harvey the mouse,” I corrected them.
“I wonder what he’s been eating all week.” the other artist marvelled.
“Starbursts,” my brother said.
Every burn I’ve been to has been bigger than the last. The illusion has been more imposing each time. I have more stories about illusions from that night, but I need to take an intermission. When you’re in the scene, it feels real, but you can only retell it frame by frame.
Burning Man is a big production. It requires logistics and vendors and medics and tickets. It takes a year-round crew to maintain the illusion. But it works. It keeps working every time.
Theater photos from the Black Rock Bijou.
Temple and burn photos thanks to the unbelievable Scott London.
Harveywood photo by my friend Mischa Steiner.
I think we can all sense it. It’s going to be a weird year.
Remember the day tickets went on sale? That was crazy. Servers went down in flames, people got bumped out of line, chaos ensued. That was in January. It’s August now. You know what else happens in August?
Yeah.
Tickets sold out for the first time. That’s wild. The streets of Black Rock City go all the way out to freaking L. They added :15 streets and :45 streets. We’re gonna need another airport, y’all.
Who got all these tickets, and who didn’t? Is it going to be more new folks? Mostly veterans? Or just the usual mix? We don’t really know how it’ll break down, but it sure is tempting to wonder. A weird year. Lots of uncertainty.
I’m not saying it doesn’t feel this way every year. Burning Man is always weird. But we don’t always use the proper reverence when we use the word “weird.” It has been diluted over time, and that’s a shame, because it’s a word Burners really need.
Wyrd used to be heavier, more profound. It used to be the exclusive purview of witches and warlocks; good folk were supposed to avoid it.
I’m not even doing it justice. Think about time way back before the universe was created. “Tohu va’vohu,” the Bible calls it: formless and void. That’s wyrd.
It’s going to be a wyrd year.
Tohu va’vohu. Formless and void. Like a prehistoric, dried-up lakebed, the flattest place in the world.
And, for good measure, it’s the middle of the night. Just the barest sliver of moon is cradled in the craggy mountains. Stars all over the place. Dead silence. Dust, rocks, nothing else.
Wyrd, man.
Now, start adding people one car at a time. Cars and people, some tents, some rickety lean-tos, stacking up like crooked little teeth, like defective Legos. Getting bigger now, getting closer together. More fires, more lanterns, more LEDs.
Now start hearing. Start at the lowest, thumping frequencies, lower than your heartbeat. Feel it in your feet. Feel it in your gut. Add in the mid-range now, some melody, some harmony, and now start turning up the gain.
We’re here. Welcome home.
The playa is just a wyrd place. Anything that happens there feels more weighty and portentous, even if it would feel mundane in the default world. Think about trudging to the port-a-potties in the morning, the kinds of macabre, burlesque, perverted little scenes you pass right by in the light of a new day like it’s just your neighbor mowing the lawn. Or sitting in traffic on Exodus day, crawling along that Mosaic commute and thinking about the godforsaken mountains of laundry you have to do.
Burning Man is our annual encounter with the Very Most Weird. Even not getting to go at all is profound.
This year will be very weird, indeed, in the sense of “weird” that means “novel, peculiar, unprecedented.” The very theme commands it: We’re undergoing a transformation. Division, exclusion, scarcity, these are new and un-Burner-like words, and we have been using them weightily for the first time to describe our culture.
It’s been said on these very pages that Burner culture might need to be dispersed across the land to accommodate this new reality. That would be weird. But it would be really wyrd to think about thousands of Burners across thousands of miles sending up hundreds of remote burns into the same sky on the same night. Good? Bad? Something to think about.
We’ve also seen more sinister reactions to this weird year. People selling tickets at offensive prices, people incensed that celebrity DJs weren’t getting special treatment in the ticket shortage, people believing obviously satirical blog posts and freaking out…
Weird.
But we have our principles. We have to be self-reliant in our response to these wyrd circumstances. We’ve managed our weirdness for 25 years. We can do it again.
See you in a couple weeks, I hope.
And after that, we can start thinking about an even wyrder year:
2012.
That moment when you’re leaning against the railing of some art car, dazed, head lolling to the music. It’s chilly and late, and you wonder if your night is over. Then again, it isn’t up to you. It’s up to the driver of this mutant vehicle, and she doesn’t seem to be very interested in the 3 o’clock plaza, your corridor back to camp. Your fellow Burner pokes you in the ribs.
“Wake up!” he insists.
“I’m awake,” you concede.
***
The moment a passer-by smiles at you from underneath a carved, wooden wild boar mask with broken, black tusks.
***
The moment the man stands up in the sweat hut, as naked as everyone, and starts singing “Hey Jude.” You wonder what his job is in the default world.
***
The moment you slice your knuckle with the dull multi-tool trying to punch the last hole in the last tennis ball to cover the last stake, setting up your tent on the first day.
You would have been done, ready, finally at home, but now you’re washing blood and playa off your hand, opening last year’s dusty first aid kit, swabbing with alcohol, wrapping a bandage, and laughing at yourself.
***
When I remember Burning Man, the memories never arise in any particular order. Some smell or photograph or garment on the closet floor will send me backward through time to some precise moment in the middle of a week in the desert.
Those memories don’t seem to lose their vividness. They all feel like little stories, not just dry recollections of facts or events. They’re different from default-world memories.
What if we could see our everyday experiences as little stories like that?
***
The moment you recoil in horror, rounding a corner in some dark camp in the middle of nowhere, following macabre, crackling jazz, and seared into your memory forever are the unending gyrations of two disgusting, freak-show shadow puppets copulating like pornographic devils, driven by some infernal piston.
Only later that night does it become the funniest thing that has ever happened to you.
***
That moment when you’re just walking the Esplanade at night, minding your own business, when the whole horizon lights up and a fireball unfurls into the sky, and you realize that an artful structure that was a playground to you only yesterday has just been immolated by its creators.
***
The moment you and the person with whom you’ve been sitting for hours, hiding out from a nasty dust storm, realize you don’t know each other’s names.
***
That moment, late in the afternoon, when the tires hit paved road on 447 after idling in the dust all day long, and you realize you’re leaving, it’s over, and you’re going back.
And an hour later, you lock eyes with the gas station attendant and wonder what in the world he sees.
***
What moments do you remember best?
We’ve never met. Not in person, anyway. Well, not in the flesh, I mean. I find it hard to define what constitutes “in person” lately. It seems like a good bit of my person is having an out-of-body experience in a virtual world. And that’s where I met my pen pal.
We’re both Burners, of course. That’s how it started.
We met by the Internet’s water cooler, reading the same Burning Man posts and feeling giddy about summer coming on. Soon, we were sharing photos, little windows into each other’s days just 600 pixels wide.
That’s actually a pretty wide window into someone’s life, if it’s open and the blinds are drawn. Human beings are pretty vast, but we’re also vivid. A lot of light gets through even a tiny aperture, and our sensors are pretty sensitive.
Burners are not special in this way, but maybe we just tend to focus on the same scenes. It’s a startlingly immediate connection, a confluence of perspective, meeting a fellow Burner in the wild.
Not that I met my pen pal in the “default world” at all. I’m not ready to extend that burnerism to the Internet. That’s a little too @GreatDismal a vision of the future.
But wherever we are, screen names and avatars, we’re still living the principles, making normal moments into works of art and giving them to each other. Just because we can’t feel them doesn’t mean they aren’t there, and vice versa.
We can’t be all virtual, though. Our bodies have mass, and the enormous gravity of our eventual meeting at Burning Man exerts a powerful force.
“Will you be my pen pal?”, I asked in a direct message.
She said her heart skipped a beat when she read that. Strong stuff.
And now we make letters and send them to each other. It takes five days for them to traverse the west coast of the United States from south to north, and five again from north to south.
It’s incredible how, in 2011, this still-modern marvel feels like such a long wait.
Of course, when we met, all our communication was instantaneous. That’s much more like being “in person” than waiting a week for the answer to a question.
But then again, when we “DM,” — the deeply named “direct message” — we’re just touching the same old phone we touch with everyone else. The letters we touch are private. The only hands that hold them are the four that belong to us.
When we see each other’s face, though, it is the same face each time, the same hair, the same light, the same expression. And we’ve never heard each other’s voice. We could, but the bandwidth would be much narrower than in person. The tones would be all wrong.
None of it is meeting “in person,” now that I think about it. “In person” means “with the whole person at once.” There are still pieces missing here.
But this raises a challenging question: How often are we in person with anyone? It follows that, if our person is incomplete online, then parts of us can be on and off simultaneously. So, if we’re physically present with someone, but we’re thumbing our phones, are we in person?
What if we’re looking at the person, but the phone is in our hand? It’s just a matter of attention, isn’t it? So, if our phone is in our pocket, and we’re talking with someone, but we’re thinking about our pen pal, only a direct message away, what about then? Are we even in person with ourselves?
Good thing there’s Burning Man, huh? We’ve got a principle of Immediacy for that. I mean, some people bring their phones out there, but it’s awfully dusty.
I’m guessing that when I meet my pen pal, let’s say, at the Man base on Monday at sunset, there will be very little doubt.
How do you know when you’re grown up?
The question may strike you as trivial, but let it sit for a moment. There are clear answers to it in some parts of the world, but the part from which I hail is quite vague on this point.
All the rights of passage in my life so far have been either dully underwhelming (my Bar Mitzvah? my driver’s license? my 18th birthday?), or they’ve been sudden, shocking, and rushed (graduation, first apartment, income taxes). None left me with a sense of having transformed in any believable way. When I have felt initiated, it has typically been into something unwelcome. (Oh, boy. Now I’m a taxpayer.)
America doesn’t really have formal initiations. We have prescribed achievements, hoops to jump through, but they don’t come with any kind of clarity or assurance. Our institutions offer us degrees or licenses or certificates, but it’s still up to us to figure out for ourselves what good they are.
When I think of my ideal, romanticized rite of passage I wish I’d had, I wish for two things: some kind of shared experience, in which my community recognizes the occasion together, and some set of values or principles that become mine to live by afterward, so I know what to do.
Whether I imagine some solitary wilderness trial, or a purging, cleansing ritual, or some kind of quest, or some transmission from the elders, whatever exotic, nostalgic rite comes to mind, I want this communal recognition that something BIG has happened, and I want a way to understand what it means.
You don’t get that when you get your driver’s license.
But when you’ve been in traffic since sundown, and you’ve turned off the paved roads, and you first hear that crazy milieu of intertwining beats bumping from different cars, and then the horizon gets lighter, and you’re moving again, and the dust is kicking up, and then you’re there, and they check your tickets, and you jump out of your car with the engine still running and you grab that hammer and wail on that bell and shout “I’m hoooome!!!”…
Well, at the very least, you know you’re on to something.
We may be past the point where it’s no longer cool to talk about Burning Man as a tribal gathering or a religious pilgrimage or some kind of New Spirituality. Cool or uncool, I still do it, but I won’t bore you with that here.
I just want to consider this year’s truly awesome theme, Rites of Passage, and see Burning Man through the lens of something momentous.
Burner life has a profound time cycle. We count down the days until tickets go on sale, until we finish work or school or keeping up the house, until we leave, until the gates open, until the man burns. We don’t just go to Burning Man; we pass through it.
We all know what this means to us, how much it costs in money, time, and effort. But we know why we go through it. We all have our own reasons. Some of them are big and grand, some of them are private, just for us. But we also have these shared principles that give us a common purpose.
These are the things we bring back to the default world, in our hibernation from Burning Man, until we’re ready to pass through it all over again.
A rite of passage is an act of growing up, and I don’t just mean maturing; I mean getting older. Time, at least from our ordinary, human perspective, only moves forward.
As rites of passage go, our week at Burning Man is pretty long. That’s a lot of time to reflect, a lot of days to fill with activity. Where should we go next? What should we do? For a ritual, this Burning Man thing seems kind of unstructured. Now that we’re here, are we just supposed to wander around?
Of course, the ritual does have a structure; it’s just more complex than the structure of, say, a Caribbean cruise, where some guy in shorts and a white sun visor tells you what to do all day.
There’s the burning of the Man on Saturday night, of course, and the Temple the next night. But those are all the way at the end.
What about this morning, now that we’ve finally got the tennis balls on our tent stakes and the pink fur zip-tied to our handlebars?
I guess we’ll look in the What-Where-When Guide…
One of my favorite rituals at Burning Man is answering the question “What time is it?” Some people like to be Dada when asked that; at my camp, it is customary to answer “Twenty minutes!” But my preferred answer is the obvious one: “Day,” “sunset,” “night,” “sunrise.” A day at Burning Man has these four distinct chapters, and you really don’t have to ask which one you’re in.
Of course, there is that one art car with the giant, red digital clock on the front, but I never can tell whether it’s telling the truth or not.
The point is, there’s always something coming up; just let time run its course. If the sun’s about to set, the Lamplighters are about to do their solemn duty. If the sun’s about to rise, the DJs at Skinny Kitty are about to spin a set that will make you dance while you cry.
Don’t worry; your time at Burning Man will be occupied.
Each day has a cycle, and the week unfolds in seven cycles. We can grow up a great deal in that span of time.
It can get tiring. We have taken to giving the days of the week themes of their own (Tutu Tuesday!!!! *burp*) in an effort to keep it spontaneous, but a lot of Burning Man is repetition:
Waking up from the cold/heat, slipping on flip-flops, trudging to the porta-potty, brushing our teeth at the greywater trough, banging the dust out of our shoes, putting on makeup, rummaging for the day’s costume…
Remembering to drink water, refilling our bottle, dehydrating and rehydrating all over again…
Watching the sun set, strapping on headlamps, switching on blinky lights, walking out onto the Esplanade and gasping at the spectacle.
These are what chores are like at Burning Man.
Well, almost. There’s also sweeping out the camp, baby-wiping the knives and forks, swapping out the compost, filling up the generator, nailing down the wall of the structure that just blew over, making the tea, bandaging the cut, washing our feet, washing her feet, and let’s not even get started with the art car.
There are so many tasks! So many little details to occupy our time, if you really think about it. I thought we went to Burning Man to party and have fun, but this is starting to sound an awful lot like real life…
Well, yeah. Exactly. We aren’t just going to a party; we are transforming a whole week of our life. We’ve got inner-child things to do, but we’ve also got big-kid things to do. We might even have to be grown-ups. What about our relationships? What about our jobs? Our money? Oh god, what about the environment! These things don’t go away at Burning Man!
No, indeed. Time does not stop there. If anything, the conditions require more of us than the default world: More self-reliance. More self-awareness. More self-sufficiency. Burning Man can grow you right up.
This year, instead of just serenely presiding over us, the Man is taking a step. This is a first. We can think of Burning Man as a rite of passage every year, but why be so explicit this time?
Well, why do we observe any rite of passage precisely when we do? Maybe it’s just time.
Time only moves forward. We’re growing up as individuals, and we’re growing up as an event. It’s inevitable. Change is afoot in the organization. The proverbial torch is being passed, although, in our case, it’s a giant, walking effigy. A new generation of participants is on the ascent. We’ve got big shoes to fill, but, eventually, we have to will ourselves to step up and lead.
Certainly, Burning Man is a society that deviates from The Norm. But it would be silly to suggest that Burning Man is a place without norms. One of the truest conceits of Burner culture, in my opinion, is the distinction between “home,” the playa, and the “default world,” which gives our annual gathering a sense of deviation, but also one of return. We leave behind our default values and behaviors, and we return to something more natural and fundamental to us.
But clearly, “home” is not an arrangement without order, tradition, or hierarchy. I doubt humans can help themselves. We may not like to think of Burning Man as a stratified place, but it is.
Nothing wrong with that, though. Not inherently. The fact is, some people have been burning for 20 years, some for 10, some one, some none. Those are remarkable differences in experience of something so extreme and dynamic as Burning Man. It’s only natural that those who’ve been before will set the tone for those still bewildered by the blinky lights.
The vets have built Black Rock City before.
They know what will stand up to the winds and what will blow away. Their art can refer to ideas that have bandied about the playa before, continuing the long conversation.
They know how to chill their beer, heat their shower, and evaporate their gray water.
In fact, these skills are second-nature to them now, so they can concentrate on participation and immediacy.
For a newcomer, logistics can be the whole festival, if one isn’t well-prepared.
That’s why joining an established camp is such a good idea. Speaking from what little experience I have, there’s no better way to be brought quickly up to speed than by camping with a seasoned outfit willing to accommodate newcomers. It may take a couple years to get your sea legs, but the everyday pulse of being part of a theme camp naturally encourages growth, if you fall in with the right people.
You might start by unloading dusty couches off a truck or driving stakes all day, but there’s no better motivation to jump in with both feet than watching those bad-ass leaders directing traffic at your camp. Your awe will urge you to participate. Sooner or later, after you pour enough drinks or sweep out enough dust, people will start remembering your name, or they’ll make you up a new one that will stick, and then you’ll start to feel at home.